IS GAMIFICATION REALLY A BAD WORD

http://bigthink.com/ideas/38899

What gamers want: Researchers develop tool to predict player behavior

Researchers from North Carolina State University have developed a new method that can accurately predict the behavior of players in online role-playing games. The tool could be used by the game industry to develop new game content, or to help steer players to the parts of a game they will enjoy most.

http://www.physorg.com/news/2011-06-gamers-tool-player-behavior.html